ARGON18
Localisation
The client
Since 1989, Argon 18 has brought together a team of people who design, test, build, talk, think, and dream bikes, all driven by the goal of offering the best possible cycling experience to racers and riders of all kinds.
Today, they are driven by this idea more than ever. With bikes on the roads, tracks, and trails of more than 70 countries worldwide — and powering professional cycling teams and professional triathletes the world over — Argon 18 has become a benchmark in the international cycling community.
The scope
We supported Argon18’s internationalisation strategy by localising their communication portfolio into German — from the complete range of products on their website, to their marketing videos and blog articles.
Marketing Videos
Alongside product copy, we have also translated a number of marketing texts – including creating German subtitles for this great film about the iconic Krypton model’s design.
Marketing Videos
Alongside product copy, we have also translated a number of marketing texts – including creating German subtitles for this great film about the iconic Krypton model’s design.
“We’ve worked with NABE since the beginning of our localisation strategy for the German market. They supported Argon18’s internationalisation process by transcreating a number of different assets from our marketing and product communication, delivering more than 46,000 words for our German website.
Working with them has been incredibly easy, and I’ve always been impressed by the accuracy and punctuality of their delivery.”
PETER EBRO
MARKETING PROJECT MANAGER EU | ARGON18
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