komoot
Localisation
The client
Komoot is a thriving digital platform for adventurers and outdoor enthusiasts around the world. It’s driven by a simple goal: to help people explore more of the outdoors wherever and however they want.
Komoot’s mobile apps and platform provide advanced route planning and navigation tools. At the same time, a content-rich feed of unique stories and adventures inspires its community of over 35 million users to explore and share their outdoor experiences and recommendations.
The project
For this client, we have created the Italian voice since the market launch in 2019, by localising all copy from English into Italian.
The localisation work included both UX and brand copy for different channels — app, website, mail, blog and support articles.
“Making adventure accessible to all”
Particular attention was given to the use of gender inclusive language, with solutions that avoided the use of masculine phrases to address the user — creating a more universal tone of voice that better engages different communities of outdoor enthusiasts.
Example: For the welcome back screen copy, instead of using the general masculine form “Bentornato” — the masculine Italian for “Welcome back” — we used the gender neutral and more inclusive “Che bello rivederti” — “It’s nice to see you again”.
“Making adventure accessible to all”
Particular attention was given to the use of gender inclusive language, with solutions that avoided the use of masculine phrases to address the user — creating a more universal tone of voice that better engages different communities of outdoor enthusiasts.
Example: For the welcome back screen copy, instead of using the general masculine form “Bentornato” — the masculine Italian for “Welcome back” — we used the gender neutral and more inclusive “Che bello rivederti” — “It’s nice to see you again”.
The Adventure Hub
The brand new komoot Adventure Hub is a digital home to stories, tips and advices for adventure enthusiasts.
The agency was responsible for the localisation in Italian and contributed with a personal story too.
The Adventure Hub
The brand new komoot Adventure Hub is a digital home to stories, tips and advices for adventure enthusiasts.
The agency was responsible for the localisation in Italian and contributed with a personal story too.
Client’s Feedback
“Over the last 4 years, NABE has translated over 400,000 words to create the Italian voice of komoot. Andrea and his team defined our Italian tone of voice and communication guidelines, and they implemented creative and gender-inclusive linguistic solutions to help us make adventure accessible to all.
Working with them has been incredibly easy, and I’ve always been impressed by the accuracy, clarity and — due to their knowledge of the cycling and outdoor industry — the market relevancy of everything they translate. But don’t take my word for it; over the years, we’ve performed numerous translation-benchmarking projects to gauge the quality of our UX and marketing localisations, and Andrea’s work has consistently come out as best in class. I can’t recommend NABE enough! Thanks for all of the hard work.”
CRAIG TAYLOR
COPY LEAD | KOMOOT
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