Z–Adventure
Communication Strategy
The client
Z–Adventure is the ultimate destination for outdoor enthusiasts looking for authentic experiences in Tuscany – whether it’s a guided bike tour on the infamous Strade Bianche, a bikepacking adventure on the Pilgrim’s Way or a coaching session to learn the basics of being in the wild.
The scope
For this client, we created a multi-channel communication strategy covering the website architecture and copy in English and Italian, to the launch communications including the script of a film masterly created by the Rabastage crew.
After identifying the UPS of the project, we built a portfolio of assets that amplify the Z–Adventure brand through their core values: the territory, the knowledge and the authenticity.
The film
The launch of Z–Adventure culminated with a film produced in collaboration with the Rabastage crew. For this feature, we were in charge of script writing — crafting a story that unveils the core values behind Z–Adventure: territory, knowledge and authenticity.
The film
The launch of Z–Adventure culminated with a film produced in collaboration with the Rabastage crew. For this feature, we were in charge of script writing — crafting a story that unveils the core values behind Z–Adventure: territory, knowledge and authenticity.
The launch
For the launch of Z–Adventure we produced a series of copy assets to be used on different channels, from social media to website and newsletter. The copy was created both in English and Italian.
The launch
For the launch of Z–Adventure we produced a series of copy assets to be used on different channels, from social media to website and newsletter. The copy was created both in English and Italian.
The page architecture
For the specific product and service offering of Z–Adventure, we created a page architecture that aimed to both inspire users and communicate the USP in order to achieve the conversion of each page — lead generation.
The page architecture
For the specific product and service offering of Z–Adventure, we created a page architecture that aimed to both inspire users and communicate the USP in order to achieve the conversion of each page — lead generation.
Client’s Feedback
“NABE’s sensitive way of working, knowledge and initiative impressed us from the very first approach. Their support culminated in creative solutions that matched our personal and business needs – they were able to understand our values and translate them into a tangible, effective communication strategy.
Andrea and his team are a reliable partner for outdoor brands and organisations that are looking for support to leverage their communication in a creative, pragmatic way.”
ANDREA GELLI
FOUNDER & DIRECTOR | Z–ADVENTURE
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