komoot
Media&PR Campaign
The client
Komoot is a thriving digital platform for adventurers and outdoor enthusiasts around the world. It’s driven by a simple goal: to help people explore more of the outdoors wherever and however they want.
Komoot’s mobile apps and platform provide advanced route planning and navigation tools. At the same time, a content-rich feed of unique stories and adventures inspires its community of over 35 million users to explore and share their outdoor experiences and recommendations.
The scope
In 2022 — as part of a brand communication project called Adventure Is — the goal was to promote komoot as the No.1 platform for adventure inspiration within cycling and outdoor media outlets.
In order to achieve this goal, our strategy included traditional PR activations, advertising campaigns — banners, print ads — and media partnerships.
Alvento Destinations
Media partnership
Alvento Destinations is a collection of 13 finely curated bikepacking trips in Italy that included a story, a guide and a komoot branded map with QR code — that leads to the digital version of the content published on the media partner’s profile on the komoot platform. The aim of this activation is to inspire readers and encourage them to use komoot as the best place for finding, planning and sharing adventures.
The agency support also included editorial post-production to ensure that the brand is represented properly and consistently.
Alvento Destinations
Media partnership
Alvento Destinations is a collection of 13 finely curated bikepacking trips in Italy that included a story, a guide and a komoot branded map with QR code — that leads to the digital version of the content published on the media partner’s profile on the komoot platform. The aim of this activation is to inspire readers and encourage them to use komoot as the best place for finding, planning and sharing adventures.
The agency support also included editorial post-production to ensure that the brand is represented properly and consistently.
The Pill
Editorial
The Pill is both an online and print publication dedicated to outdoor enthusiasts.
This activation includes an editorial article about a hiking route around Mount Monviso in Italy. Beside a story that inspires readers to use komoot to plan their adventures, the activation includes a branded komoot map with QR code — that leads to the digital route on the komoot media profile.
The agency support also included editorial post-production to ensure that the brand is represented properly and consistently.
The Pill
Editorial
The Pill is both an online and print publication dedicated to outdoor enthusiasts.
This activation includes an editorial article about a hiking route around Mount Monviso in Italy. Beside a story that inspires readers to use komoot to plan their adventures, the activation includes a branded komoot map with QR code — that leads to the digital route on the komoot media profile.
The agency support also included editorial post-production to ensure that the brand is represented properly and consistently.
Skialper Outdoor Guide
Product review
In the 2022 Spring/Summer Outdoor Guide curated by Skialper, komoot is featured in the section dedicated to trail running.
The product review presents komoot as the to-go app for planning, finding and tracking trail running activities.
The agency support also included editorial post-production to ensure that the brand is represented properly and consistently.
Skialper Outdoor Guide
Product review
In the 2022 Spring/Summer Outdoor Guide curated by Skialper, komoot is featured in the section dedicated to trail running.
The product review presents komoot as the to-go app for planning, finding and tracking trail running activities.
The agency support also included editorial post-production to ensure that the brand is represented properly and consistently.
Outcome
Alongside media partnerships, the 2022 strategy included traditional PR activities to distribute product and brand news across established media outlets.
This strategy produced over 150 clippings in the most relevant Italian magazines within the targeted audiences, both in print and online.
Outcome
Alongside media partnerships, the 2022 strategy included traditional PR activities to distribute product and brand news across established media outlets.
This strategy produced over 150 clippings in the most relevant Italian magazines within the targeted audiences, both in print and online.
Client’s Feedback
“Since 2022, NABE has managed our presence in Italian cycling and outdoor media. Their support has resulted in a tangible amplification of our brand awareness within the most important target audiences for komoot.
Not only traditional advertising and PR campaigns, Andrea and his team have helped us establish valuable partnerships with key media outlets that have contributed to the awareness of the benefits of using komoot. NABE delivers solid support across all phases of a PR & Media Campaign, from the strategy conception, to the implementation and reporting.”
ANDREA GIRLANDA
PR MANAGER | KOMOOT
do you want to get in touch with us?
