Communication specialists who
love the outdoors

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WE ARE STORYTELLERS

We believe that cycling and outdoor organisations can benefit from communication strategies created by people that understand the market, the products and their communities.

Andrea

Founder & Director

Italian adopted Berliner, Andrea launched NABE in 2018 after five years spent as a marketing and communication specialist for the cycling & outdoor industry. He believes that words really matter, and that good stories are the strongest device that brands have to really stand out. Riding a bike with bags strapped to the frame, running a (half)marathon and spending time in the high mountains is what Andrea calls a good time. Andrea speaks Italian, English and German.

Laurence

Content Editor & Copywriter

Based next to the foothills of the Peak District, Laurence’s love for cycling is reflected by his career path. With over seven years of experience, he has worked with some of the British cycling industry’s leading organisations to deliver high-quality social media and content at events including the Tokyo 2020 Olympic and Paralympic Games and the Tour de France. Laurence’s enjoyment of cycling often centres around the brutal gradients of his home surroundings.

Luigi

Copywriter
&Translator

Based between Berlin and Bologna, Luigi has extensive experience in content editing, copywriting and translation roles in marketing agencies. With year-long collaborations for several outlets, projects and companies inside and outside the cycling and outdoor industry, today he is a proud part of NABE. He loves getting lost on steep climbs with the rewards of fast descents, single tracks and switchbacks. Luigi speaks Italian, English and German.

Fred

PR & Account Manager

Based in Barcelona, French-Argentinian Fred has over four years of experience in the running, cycling and outdoor industries. With deep expertise in strategic partnerships and campaign management, he works across B2B and B2C channels, helping brands connect authentically with their audience. His experience spans from negotiating B2B deals to leading media and PR campaigns across France, the UK and Germany. When he’s not working, Fred is training for ultra-marathons.

Alongside our core team, NABE is a network of international freelancers that are not only specialists in communication, but passionate outdoor adventurers themselves.

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